Driven by rigid household consumption, the laundry industry has grown at an astonishing rate every year and has become a market worth hundreds of billions. In recent years, many traditional industries have been affected by the Internet industry and are facing challenges and upgrades. As one of the traditional service industries that is closer to people's lives, the laundry industry has seen many new changes and innovations in the new economic environment. Aote Xifulai Ecological Laundry Club is one of the best.
A traditional industry brand that continues to innovate
From a laundry shop to a big brand of dry cleaning chain franchise stores across the country, from a laundry shop with only 2 or 3 technicians to today's "laundry empire", Aote Xifulai relies on down-to-earth efforts and continuous innovative thinking. With the substantial improvement in the consumption level of Chinese people and the explosive growth of the younger generation of consumers, Aote Xifulai will occupy the market through more active innovation. In 2005, Luo Qingbo, the founder of Aote Xifulai, established his own laundry chain brand in Shanghai with his many years of experience in laundry shop operation and franchise store expansion. At the beginning of his business, the laundry industry generally only had a single laundry business. At that time, the social consumption level was not high, and laundry shops generally faced the problem of no business in the off-season. Luo Qingbo ingeniously added shoe washing services in the off-season, which brought business to his laundry shop and made his brand a hit in the local area. Since then, Luo Qingbo introduced international advanced dry cleaning technology from France, the birthplace of dry cleaning, and combined with the actual domestic dry cleaning consumption. Under the premise of standardized and standardized services, he developed a breakthrough diversified business model such as laundry, shoe washing, bag washing, luxury goods cleaning, home and car seat cleaning, and thus opened the development process of the Aote Xifulai brand franchise chain. In the past 10 years, the Aote Xifulai chain franchise project has appeared on many television media and magazine media. Luo Qingbo, the founder of Aote Xifulai, has widely spread the brand awareness and credibility of Aote Xifulai with his enterprising, pioneering and innovative spirit. The new 100 billion laundry and dry cleaning market in the future.
An Internet laundry platform leading the revolution
In recent years, the development of the Internet has brought influence to many traditional industries. As a traditional enterprise, Otto Xifulai, with its far-sighted strategic vision, took the lead in investing in the wave of the Internet and spent millions to build the online laundry platform "Xiyike", opening a new era of Internet laundry.
Unlike other Internet laundry platforms, the business of "Xiyike" is not separated from offline stores, but directly uses online orders plus door-to-door services to meet customer needs. This platform is more like an extension of offline stores, allowing customers to use mobile Internet technology to improve communication efficiency and service experience with stores whether they order in stores or at home.
The purpose of Luo Qingbo's building the "Xiyike" platform is not only to improve the laundry customer experience and increase store performance, but also to use such a nationwide unified online platform to solve the problem of laundry chain stores being linked but not locked. All offline stores of Aote Xifulai are the solid offline foundation of this online platform. The unification of brand, equipment, technology and service concept is an important reason for this platform to be recognized by customers and an important reason for franchisees to choose Aote Xifulai.
The new model of crowdfunding laundry clubs is not only about money
In order to further occupy the laundry consumption market in various regions and improve the profitability and single store scale of franchise stores, Aote Xifulai headquarters tried the "new model of crowdfunding laundry clubs" in 2016. The headquarters selects some franchisees and develops the laundry customers of the stores with the support of the headquarters. At the same time, the laundry customers are turned into dividend shareholders of the stores through product crowdfunding. While consuming, customers can also use their own personal connections to recommend customers and gain benefits from the store's profits, and the recommended customers can also enjoy special discounts. This way of turning consumption into shareholders allows customers to do a favor while also gaining extra benefits, opening the door to profits for laundry stores with innovative marketing models.
Franchise stores opened through the "new model of crowdfunding laundry clubs" will obtain the brand resources, publicity resources and service resources of the headquarters of Auto-Xifulai, and provide investors with operational support, such as marketing, technology, equipment, services, and personnel training. Investors only need to make full use of the crowdfunding plan to open up local network resources to expand the high-end market, and the network of high-end laundry customers will also give full play to its power through the crowdfunding model to quickly seize the local mid-to-high-end laundry market.
In order to solve the problem of "linking but not locking" stores during the operation process, it is also for the future transformation and development layout of the enterprise. In addition to providing franchise stores with the above-mentioned various store opening services and operation and marketing support, the headquarters of Auto-Xifulai directly invests in some franchise stores in cash and signs investment agreements with franchisees. This model of joint store opening between the headquarters and franchisees, the interests of franchisees are tied together, and it gives them sufficient confidence. Since May 2016, Aote Xifulai has developed a number of franchise stores in Hebei, Hunan, Jiangxi and other places, which are directly invested and partnered by the headquarters and use the crowdfunding model to expand their business. The new record of single-store single-month performance has been continuously broken, and the average speed of store expansion customers is several times that of traditional franchise stores. The impressive performance further proves that a good model can detonate a good market.
Aote Xifulai headquarters now plans to quickly replicate this innovative model to markets across the country. Under the premise of the headquarters' escort, investors can quickly open a high-end laundry club with a good image, large store, high configuration and good service. The crowdfunding model will not only raise money, but also attract customers and business opportunities for these stores! The headquarters of Auto Xifulai also welcomes investors with strength and ideas from all over the country to join this enterprising team and plan a better tomorrow together!